Insurance Market Leadership Blog – Consumers Thoughts in the Years Ahead December 5, 2009
Posted by bernardrosauer in Customer.trackback
Welcome to the blog for insurance leaders. We all read our own industry’s periodicals and track thought leadership that pertains specifically to our industry. This blog opens the borders a bit and brings to insurance leaders information about how businesses and the customers they serve can align for mutual long-term benefit.
This 20 minute video features John Gerzema, Chief Insights officer at Young & Rubicon in New York. After watching it, leave a comment about if/how you think the changing consumer disposition will impact competitiveness in the insurance marketplace. What do you think companies need to be doing now in order to win over the long-term?
The Insurance Experience 
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This post was mentioned on Twitter by evenBETTERyet: wants you to watch John Gerzema, author of The Brand Bubble, by visiting my “The Insurance Market Leadership Blog”: http://wp.me/pHoCE-1A…