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Make it happen. April 3, 2010

Posted by bernardrosauer in Uncategorized.
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920.716.1284   brosauer@gmail.com

  

“ It is apparent that, no matter what company you are from or what sector you are in, your Customer Management project is more likely to fail than succeed.  A stunning 60-92% of Customer Management projects are seen to fail by the sponsor.  As stunning as the failure statistics are, the damage they do to senior management and employee confidence in Customer Management is even more serious.  It leads to thinking such as “We’ve tried it – it doesn’t work”.   This in turn leads to tactical spending on Customer Management projects, rather than the full strategic review and careful implementation which is what is required.”      

                                                                                                       OgilvyOne

 

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